All Things Detroit: The Holiday Experience

About this event

Jennyfer Crawford-Williams, Detroit’s small business hype woman, wants to make your holiday season the most memorable yet. As founder of All Things Detroit: Holiday Experience, she curates more than 200 local makers who participate, then transform Sheds 3, 4 and 5 at Detroit’s historic Eastern Market into a holiday wonderland. It’s all in an effort to support Michigan’s small business owners and make the season bright for all those in the community.

More than 14,000 people attend this one-stop holiday shopping tradition.

At All Things Detroit: Holiday Experience, all ages are welcome to shop, sample, take a free picture with Santa and so much more.

The 2026 theme is PJs and Presents, calling to mind treasured holiday mornings of the past. Fill those gift lists with locally-made items by small businesses – like ornaments or original gift tags by Liv a Little at Home, handmade quilts and gifts by Umi’s Comfort, creative holiday drink mixes by Loosey Goosey Mobile Bar and so many more.

This year, 25 Detroit Elevate businesses are joining in All Things Detroit through a partnership between the Gilbert Family Foundation and Ask Jennyfer. Detroit Elevate, a partner program run by TechTown Detroit, supports growth-stage businesses on their journey towards continued sustainability, growth and scalability.

All Things Detroit is independently-produced by Ask Jennyfer, a Detroit-based firm specializing and branding and promoting small businesses. The event is family-friendly.

Beat the Crowd Tickets allow early entry at 10 a.m. and are sold online in advance only.

General Admission are sold at noon only at the door.

Kids 6 & under may enter this family-friendly event for free.

Photo credit: Dee Hughes