How to Market Your Business to the Federal Government 401

About this event

How to Market Your Business to the Federal Government 401

Date: 11/19/2026

Time: 9:00 AM - 12:00 PM (EST)

Registration Deadline: 11/19/2026 8:00 AM (EST

Point of Contact: Macomb Regional APEX Accelerator (586) 498-4122

Training Topics: Government Contracting, Marketing/Sales

Description:

The final session in Macomb Regional APEX Accelerator’s Core Series of Federal Government Contracting focuses on helping businesses stand out in the competitive federal marketplace. Learn how to market your business effectively to federal agencies and prime contractors using strategies tailored to government buyers. This training covers how to develop impactful marketing materials,build meaningful connections, and identify key players in the contracting space.

Key Benefits of Attending:

• Discover marketing techniques designed specifically for federal contracting

• Learn how to create compelling capability statements and outreach materials

• Gain insights into networking opportunities and relationship-building strategies

• Understand how to connect with decision-makers and prime contractors

• Strengthen your visibility and credibility in the government sector

TRAINING NOTES

Prerequisites: Introduction to Federal Government Contracting 101, Federal Market Research 201, Prospecting for Federal Opportunities 301.

Who should attend? Management and key players supporting government contracting efforts within your organization.

This training is offered both on campus and online.

For the most effective training experience, we recommend attending in person and bringing a laptop to fully engage with the workshop materials. Class time may run over due to the nature of the training and questions.

There are no fees to attend, however, registration is required.